I love Firefox. It is my primary browser and I don't feel at home using another browser. I want to use Firefox to browse the web because Mozilla has always taken the high road when tackling issues of web openness and standardization. HTML5 wouldn't have been possible without the vision that Mozilla and Opera pushed through WHATWG and I am really grateful for such diligence. I also use some extensions that have made the web work for me and I don't seem to find these features implemented on other browsers to my liking. Last but not least, I will only use an open source browser for the fact that an actively developed open environment is less likely to contain defects that allow malicious remote access to my machine.
All that said, I've had a hard time recommending Firefox to my relatives. I am by far the geekiest person in my family tree. Hardly do I come across someone in my personal life who cares about the browser itself. Most of my friends and acquaintances are Internet Explorer users who have no less than three toolbars already. Because of that I want them to move off of Internet Explorer and onto Firefox instead. Contrary to my aspirations I don't see myself recommending Firefox to anyone. I always make them install Google Chrome or install it for them myself. Here are my reasons for that:
It saddens me every time I recommend Google Chrome and not Firefox to the people I know. I try to explain that I use Firefox and install it for them, but they easily go back to Internet Explorer and don't care about the consequences. Their indifference to risk and lack of understanding of how they are jeopardizing themselves is the primary reason I push them towards Chrome. After all, all I want is that they have a properly patched system.
On a positive note, Firefox seems to be getting silent auto updates, also known as Electrolysis, sometime in the future. The capability of plugins and extensions to overtake Firefox is somewhat mitigated by asking the user whether to allow a plugin or extension to install or not. Australis is getting better at usability but somewhat slowly. Maturing a new UI and design paradigm is paramount but time is always of the essence. Hurry up Mozilla.